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    Our role as trusted adviser

    As a leader of a business, you will have people whose advice you trust.  Those who will offer honest opinions. These can be colleagues or friends, but they will have expertise you find useful.

    As a leader of a business you will be acutely aware that having the right people on the bus, and importantly, sitting in the right seats, will be critical to whether your firm outperforms. How often have you found that the information you need just doesn’t reach you?

    This can be the difference between outperformance and mediocrity.   It is, therefore, a choice that cannot be taken lightly – it deserves to be treated seriously for you and your business.

    We believe being a trusted adviser implies certain things. For us, it implies that our advice puts your interests first. It implies that we are genuinely interested in you and the success of your firm. It implies that we have a personal connection, which has enabled the real issues or needs to be unpacked, and it implies that the advice is consistent over time.

    After more than a decade of market validation, our relationships persist because of these values.

    Being a trusted adviser implies certain things.   Hold us to them.


    If you would like to discuss any of the points raised in this article further, please contact David Perdoni on david.perdoni@aylinwhite.com or call us on 020 3056 1950.